Innovatively Monitoring Market Research Interviews
Because of the COVID-19 pandemic, we made the brave switch from in-house interviewers to a fully remote team.Scroll Down
Our mission control room offers a high-tech solution to interact with our fieldwork, ensuring we collect quality data every single time.
Because of the COVID-19 pandemic, we made the brave switch from in-house interviewers to a fully remote team. This enabled us to multiply the team, giving us the advantage of a wider global outreach thanks to multilingual, native speaking interviewers. However, it limited the potential to interact with the fieldwork.
Our Mission Control Room serves as a unique space for us to monitor all CATI interviews and provide constructive feedback to interviewers. Hence, this solution ensures our entire team is working to the same high standard we expect when conducting market research interviews, no matter their location.
What Does Our Mission Control Room Offer?
1. Live Communication with Staff
Our Mission Control room enables us to see and speak directly to supervisors and interviewers as they’re conducting market research interviews. We can ensure they’re following the correct procedures, resulting in more accurate data.
2. Questionnaire Analysis
With a team of individuals committed to analysing questionnaire data in real-time, we can draw conclusions almost immediately by studying consistent trends and patterns. This enables us to spot any red flags, and allows you to take immediate action, implementing effective change.
3. Constructive Feedback
We listen to questionnaires in real-time and provide constructive feedback to interviewers, sparking positive change. This helps to improve their skills and provides clarity, ensuring every remote worker is striving for the same goal.
4. Briefing and Debriefing
With our team of remote interviewers working across the globe, effective project briefing can be tricky. However, our Mission Control room enables us to speak directly with each staff member to brief and debrief. This allows us to communicate your exact requirements, level out any concerns, and review the process.