Transforming Market Research with Online Surveys
Why Choose Online Surveys for Your Market Research?
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Online Research
Transforming Market Research with Online Surveys
Harness the power of the internet and use Computer Assisted Web Interviews (CAWI) to collect data from anywhere.
Around the globe, people are glued to the internet. Lucky for us, social media platforms and Google offer the possibility of displaying online ads tailored to specific audiences as they’re browsing. So, we can easily reign in your target audience using the power of the internet and savvy online surveys. This enables us to collect data in a way that is simple and hassle-free for the survey respondent, as they independently answer each question.
Why Choose Online Surveys for Your Market Research?
Extremely Accessible
Billions of people use the internet daily via smartphone or desktop. This means we’re able to reach your target market easily and effectively for accurate data collection.
Faster Response Time
Simple online surveys mean respondents can quickly and easily get involved. Plus, multiple people can submit their answers at the same time. CAWI technology instantly collects the data, ready to be processed and delivered to clients.
Better Integration Options
Unlike our Computer Assisted Telephone Interviews (CATI), online surveys using CAWI have the scope to integrate different media. This may include audio clips, photos, or videos, such as a branded welcome message. This can increase overall engagement for respondents.
Encourages Honesty
The benefit of respondents completing the survey independently is that it offers the possibility for more honest answers. Telephone or video research can sway people into providing answers that align with what they think the company wants to hear.
Budget Friendly
Online surveys are an effective way to save on your market research budget as the survey respondent fills out the questionnaire independently from their own device. Hence, there’s no need for us to enrol interviewers to manage the process.